Middle East Market: Opportunities & Challenges:

The Middle East offers vast opportunities. But without the right guidance, entry can quickly become complex and costly.

Key challenges companies face:
  • Where to begin and how to build local connections
  • Choosing the right business entity: Free Zone vs Mainland
  • Navigating licensing, banking, taxes, and visas
  • Regulations that shift quickly and unpredictably
  • Cultural nuances and unwritten business rules that slow negotiations, stall partnerships, or lead to missed deals

This is where Atty & Partners comes in

Middle East Market
Middle East Market

Who are we:

Atty & Partners is a boutique business consultancy based in Dubai, UAE. Specialising in supporting international companies with market expansion to the Middle East.


Our approach is simple: we work closely with you to understand your unique needs and provide tailored solutions that make a real difference. Whether it’s navigating cultural nuances, regulatory requirements, or forming strategic partnerships, we’re here to ensure your success.


Our expertise includes facilitating partnerships, negotiating contracts, and ensuring compliance with regional regulations, all aimed at maximising growth and success for the businesses we represent.


We combine deep knowledge of both Western and Middle Eastern business cultures, a dual perspective that brings unique value to our clients.


We’re passionate about helping businesses thrive in the Middle East

Our Team

Husam Abdel Atty
Husam Abdel Atty

Managing Partner

husam@atty.ae

Kevin Rademakers
Kevin Rademakers

Head of Sales

kevin@atty.ae

Mark Diederik
Mark Diederik

Business Development

mark@atty.ae

Hanna Lockman
Hanna Lockman

Strategic Communications

hanna@atty.ae

Our Values

Our Values

At Atty & Partners, our values guide every decision, partnership, and strategy.

Cultural Intelligence

We embrace and respect the rich diversity of the Middle Eastern region, ensuring our clients enter with awareness, sensitivity, and confidence.

Agility & Innovation

We move fast and think ahead. Our adaptable mindset allows us to craft creative, customised solutions that evolve with market needs.

Partnership-Driven

We see ourselves as an extension of our clients’ teams, working side by side to achieve real impact and sustainable growth.

Integrity & Trust

We build long-term relationships based on transparency, accountability, and doing what’s right.

Vision & Mission

Our Vision

To be the trusted partner for businesses expanding into the Middle East, serving as a catalyst for sustainable growth and meaningful cross-border partnerships.


We envision a landscape where European companies seamlessly navigate the dynamic Middle Eastern landscape, guided by our deep cultural intelligence, agile strategies, and unwavering commitment to client success.

Our Mission

At Atty & Partners, our mission is to empower businesses with bespoke consultancy solutions that remove the friction and uncertainty of expanding into the Middle Eastern market. We believe that successful market entry requires more than regulatory expertise. It requires cultural fluency, strategic foresight, and strong local alliances.

Our Values

How we help

We help companies with tailored support at every stage of their Middle East journey. From market insights to local representation and setup, our team makes expansion clear, practical, and effective.


It starts with market intelligence and validation to understand where the real opportunities lie. We then support in building relationships and developing business, combining local representation with on-the-ground expertise to gain traction.


From there, we guide the go-to-market strategy and handle all the details of company setup, whether Free Zone or Mainland, and provide banking advisory to make your operations seamless.


As your business grows, our team provides ongoing operational support, banking and administrative assistance, and guidance with visas and residency. So you remain compliant, efficient, and focused on the objectives.



Our structured packages, Ignite, Accelerate, and Thrive, make it easy to choose the right level of support.


We turn ambition into action with clarity, confidence, and a trusted roadmap into the region

Middle East Market

Our Services

Global Expansion

Strategic support to enter new markets and countries in the Middle East

Business Development

Identify growth opportunities and connect with high-potential clients and partners

Sales & Distribution

Tailored go-to-market strategies to boost visibility and customer reach in the region

Market Research

Clear, actionable insights into market trends, competition, and sector opportunities

Trusted by our clients

We’ve guided businesses of all sizes to establish and grow in the UAE. With Atty & Partners, you gain a proven partner who makes your setup seamless and success faster.